If you lost your home or business in the Eaton Canyon fires, we want to give you free wine ❤️

If it were up to me, this post would announce that we are giving 2 bottles of wine each to the first 100 people that reach out. Unfortunately, it’s against the law to give away alcohol, but I figured out a loop hole. We can’t give wine away, but we can heavily subsidize it and have someone else buy it for you. In times like this, we all give what we can. Our cash flow is tight but our inventory is abundant so let’s use it for good ❤️ 

Here’s where the rest of the community can come in: You can purchase Relief Wine Sets through our website for $10. Each set will have 2 bottles of wine, with a total retail value of $30-$40. If you’d like to brighten the day of a neighbor in need that you’ve never met, you can buy one (or several) $10 sets that will be given to Eaton Canyon fire victims. The sets you purchase will have your name attached as the Donator unless you prefer to be anonymous. We will give the sets away to the victims that reach out to us via email, and after your sets are picked up we will share with you which neighbors in need you helped.

If you lost your home or business to the Eaton Canyon Fires, please send an email with the subject “Relief Wine” to nicole@pasadenawineshop.com. In the body of the email, please put your first and last name and the address of the home or business you lost. As customers purchase sets, we will reach out to victims in the order the emails were received with the green light to pick their set up. Please do not come to the shop before receiving this email. At pickup, you must have a government issued ID with the same name stated in your email. You must be at least 21 years old to pick up wine.

We hope to get wine for everyone who reaches out but thank you in advance for understanding our capacity to do so is limited.

We love you!